THE MEASURE [SA]

Strictly Analog, Somewhat Attractive, Seldom Appropriate, THE MEASURE [SA] have a peculiar habit of worming their way into your subconscious with sublimely-catchy pop hooks, start-stop dynamics and nods toward western sprawl and early 90's indie rock. A gritty punk rock heart keeps the tempo fast and loose though, pumping red-hot blood through the record and directly into the pit of your stomach. Still, it's the sincerity and creativity of The Measure [SA] which really grabs your attention and wins you over. They have had a slew of releases in the past year or two, including a full length record and splits with Off With Their Heads, Modern Machines, and O Pioneers!